Discussion Board Essay Example | Topics and Well Written Essays - 500 words - 1

Discussion Board - Essay Example r-related theft, internet fraud (in relation to credit card transaction and payment security), as well as operating the business in an environment where risky decision-making is kept to a minimum. To ensure minimal risk, the organization will implement a series of employee-targeted training seminars which will highlight the expectations of the company in relation to its policies on honesty and integrity, with a stern listing of potential disciplinary actions for failure to work in an ethical manner. For instance, these policies and procedures will be well-documented within an employee handbook, which will be distributed to each and every new hire at OASOGB. The costs of producing this handbook are minimal, however the gains received by protecting the organization from theft, or lawsuits pending due to employee grievances for unfair labor policies, will completely satisfy the companys legal obligations to generate policies which clearly define the firms stand on employee integrity. Further associated with risk management will be the companys firm recognition of the competitive environment in which Old American Special Occasion Gift Baskets will attempt to thrive. Having previously identified (in the letter to the investor) that the organization will be undertaking a significant marketing initiative, the organization will conduct a thorough SWOT analysis to identify a series of potential strengths and opportunities available to the start-up firm, while also illustrating potential competitor threats and company-related weaknesses needing additional leadership attention. For instance, in order to maintain a competitive edge, OASOGB must be routinely aware of the marketing activities of other competitive entities and attempt to combat any marketing which appears to be taking our local market share away from OASOGB. This will involve the creation of a marketing analysis division at the company, which will consist of a small team of professionals who are actively