Digital Innovation Facebook and Whatsapp

Question: Disucss about theDigital Innovationfor Facebook and Whatsapp. Answer: The new start-up chosen for the essay is a retail company in Australia. The company has its physical stores in the country. Now it is trying to explore their business in online channels such as in Facebook, Whatsapp, Twitter, Instagram, etc. The new start-up would invest its money in recruiting digital marketers who will be responsible in controlling all the digital campaigns of the company. The retail company would redefine their brand in the above-mentioned social media websites. The company in order to enlist their name in Google ads will initiate pay per click (PPC) campaign (Tiago and Verssimo 2014). As this is a small and medium enterprise, hence investment in these two fields will be beneficial for the company. Through these channels, the value proposition of the company i.e. providing quality dress items to the youths of Australia. This proposition is to be maintained both in terms of physical stores and in terms of online channels. The revenue sources of the digital plan wil l be the followers of the sites. It is the responsibility of the digital marketers to convert them into potential customers. For attracting the customers, initially offers and discounts will be provided along with stylish designs of clothes in a reasonable price. The cost incurred by the company at the initial level will be high in terms of revenue generation. This is because the social media marketers would perform the digital campaign in order to attract customers from the list of followers (Ward and Peppard 2016). References Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Ward, J. and Peppard, J., 2016.The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.